ALOHA
www.aloha.com | Brand Identity / Content Strategy / Copywriting (customer-facing, B2B, internal)
- Worked closely with Marketing, Product, Design, and Communications teams
- Helped establish brand's tone-of-voice prior to launch and maintain consistency across all channels
- Wrote customer-facing copy (website, ad, emails)
- Wrote packaging copy and print collateral
- Wrote B2B materials
- Wrote internal collateral (product information, value propositions, manifesto)