Project
Beginning in 2015, I partnered with the founder and CEO of this imaginative toy brand in the pre-launch stages to develop website content, brand stories, key brand messages, e-commerce and customer-service assets, packaging and print materials. I have continued to support the company’s growth in the roles of Content Developer, Writer, and Visual Merchandising Consultant for pop-up shops, booths, and events. 

Responsibilities

• Web & E-Comm Strategy & Copy
• Content Development (Editorial, Brand)
• Brand Voice Development
• Print & Packaging Copy
• Ad Copy
• Email Marketing
• Digital Merchandising
• Visual Retail Merchandising & Display
• Pop-Up Shop Merchandising & Execution
• Social Media Strategy & Copy
• Art Direction & Prop Styling
• B2B Copy