Hotels at Home 

www.hotelsathome.com  |  Creative Strategy /  Content Development / Copywriting

Working closely with the Hotels at Home team, I've worked on a variety of copywriting and content development projects for the following hotel brands: 

  • Sofitel Hotels (US, EU)  |  www.na.soboutique.com  /  www.eu.soboutique.com
    – Wrote customer-facing product and category copy for the American and European e-commerce sites (adhering to Queen's English rules)
    – Wrote backend/SEO meta-keywords for both sites
     

  • Waldorf Astoria  |  www.shopwaldorfastoria.com
    – Rewrote product and category descriptions for their online store 
    – Ensured consiste ncy of brand voice across all platforms
     
  • Westin (US, EU)  |  www.westinstore.com
    – Rewrote US and EU customer-facing web copy (product and category descriptions)
    – Wrote backend SEO/meta-keywords
     
  • Marriott / JW Marriott / Courtyard / Renaissance  |  www.shopmariott.com
    – Wrote product descriptions and marketing emails
    – Wrote Customer Service Representative training manual, including product information, customer care, and scripts
    – Recently rewrote ShopMarriott room catalog to align with new "Travel Brilliantly" campaign

For the following Hotel brands:

– Partnered with Account Director to develop story and content direction for each brand's e-commerce site
– Developed tone-of-voice for each brand to ensure consistency with existing brand identity and differentiation
– Wrote all customer-facing web copy, including product and category descriptions and backend SEO meta-keywords

W Hotels  |  www.whotelsthestore.com