www.gravitasnewyork.com
Projects
Working closely with the Founder and CEO, I developed and wrote multiple editorial and copy assets for the brand prior to launch and throughout its growth.
Responsibilities
- Editorial Support for the Gravitas Blog
- Editorial Features Contributor
- Website Copy
- Lookbook Copy
- Apparel & Accessories Collection Copy / Seasonal Fashion Stories
- Apparel/T-Shirt Copy for apparel series based on empowerment
- Product Copy
- Ad Copy
- Marketing Copy
- Events & Invitation Copy
- Ghost-writing (Letters from Founder, 1st-person assets)
- Brand Identity & Content Development
Editorial Features
Lookbook Content
Crafted this approachable story to celebrate the launch of the new Annie pant silhouette. Well, scroll on through why don't ya.
Additional Lookbooks & Seasonal Stories
But wait, there's more!
