www.shineorganics.com

Project
I partnered with the Shine marketing team to develop a unique brand voice and distinct product messaging for their line of nutritious chia-based snacks. To establish the brand's place in the health, nutrition and lifestyle categories, my goal was to craft a spirited, optimistic tone that would feel like chatting with your favorite smart, active friend who’s always in the know about the latest wellness must-have, a seamless voice to underscore their key content categories: nutrition, food, and health. 

Responsibilities

• Messaging Strategy
• Website Copy [Pages: Landing / About / PDP / FAQs / Contact / etc.]
• Product Copy [features & descriptions]
• B2B Copy & Internal Product Brief/Manifesto